Nourishing creative communities and Family Firms since 2020.

VanguardTulip Research for Transformation of Family Firms was founded in January 2020 in Lisbon. The research center aims to help family-owned businesses navigate the challenges of transformation and avoid common pitfalls in fast-paced, innovation-driven markets. Our goal is to guide family firms in achieving flexibility, scalability, sustainability, and resilience through long-term strategic planning in volatile, uncertain, ambiguous, and complex global environments.

Dynamic capabilities support capacities such as sensing new opportunities, seizing these opportunities by mobilizing resources, and transforming or reconfiguring business structures and assets for renewal. This study found that family businesses adapt to a changing business environment by embracing innovation to add value and efficiencies. In addition, to remain competitive, these firms leverage specific resources, such as unique firm attributes, an open culture, signature processes and idiosyncratic knowledge.